What drives brand loyalty?
Understanding what your consumers love the most about your brand is fundamental to driving loyalty for your business.
Our research shows that two of the most important attributes are value for money and great rewards. Our Incentives offer a wide range of reward products that consumers love. They're also proven to increase perceived value for money.
Variety adds appeal for everyone
With merchant eGift cards and Visa virtual prepaid cards, you can increase member engagement by offering smaller, attainable rewards and larger, aspirational options. Other key research takeaways include:
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To entice participation across age and income groups, a loyalty program has to offer a variety of rewards
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For some types of programs, engagement is dependent upon the availability of lower-value, easily attainable rewards
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Millennials are beginning to show a preference for digital redemption, particularly with online retailers
Transform “second best” into “most loyal”
70% of consumers state their loyalty to a brand increases when they receive a special offer. By offering a carefully selected mix of rewards, you can appeal to consumers across all age and income groups, and potentially move some of those “second best” customers into the category of “most loyal.”
1Blackhawk Network study, How People Pay, A BrandedPayTM Study of Multinational Attitudes Around Shopping, Payment, Gifts and Rewards, US, 2020.
Plug into our reward ordering platform
We don’t expect everyone to be an incentives expert. That’s why we offer a rewards catalogue, that you can use to provide your clients with a robust array of reward cards.
Save time and order these rewards on demand with system-to-system integration, enjoy automatic triggers with suites of APIs, or make it your own with customised integration.
Integrated services
Our client success teams coordinate a multi-disciplinary team to support every aspect of your gift card sales, from on-boarding and technical operations to financial services and robust reporting.