A Visa gift card program featuring the virtual Visa gift card can grow revenue

Visa Gift Cards, including plastic and virtual options, can be sold in-store and online. They are perennially popular for gift giving because they can be used everywhere Visa debit cards are accepted.

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Take your pick: predesigned or personalized

These days, Visa Gift Cards are more than just a last-minute gift that is bought off a rack. We offer shoppers the option to go online and design their own cards for a more personal and memorable gift. And there’s also a digital version, the Visa Virtual Gift Account, that can be delivered quickly via email.

Make special occasions more spontaneous

One-third of gift cards are purchased on the same day they’re given as a gift.1That’s a great reason to sell plastic Visa Gift Cards in-store for last-minute shoppers.

Self-use is on the up and up

People spend more on gift cards—about $4 more on average1—when they’re planning to use the cards themselves.

Celebrate birthdays near and far

Birthdays top the list of reasons to give a gift card.1Physical Visa Gift Cards and Visa Virtual Gift Accounts flexible options that everyone can appreciate.