If we’ve learned anything over the last few years, it’s that you have to stay flexible. From shopper behavior to technology to the economy, everything about your business is constantly changing. That’s why you should always seek out the best ways to start, grow and optimize your gift card program.
From the industry pioneers and global leaders, BHN presents the ebook, 23 Gift Card Program Best Practices for Your Best 2023.
Enjoy these teaser tips from our ebook, 23 Gift Card Program Best Practices for Your Best 2023.
Tip 1. Offer cards with more choice
Customers love choices, so give them the works. Make sure you offer the best possible assortment of branded cards, themed cards, multi-brand cards, and prepaid cards, as well as a wide range of designs and denominations
Tip 2. Expand your distribution
From QR codes to selling digital goods in-store, your gift card program can easily take advantage of teh new technologies and ideas to grow.
Tip 3. Go omnicommerce
Your customers are shopping in more places, so you need to connect with them wherever they are. Make sure your program is in stores, online, on their phone and distributed through a network that will reach new audiences
Since 2019, we've seen eGift sales increase a whopping 50%
23 Gift Card Program Best Practices for Your Best 2023 provides details in all these areas:
- - Improve the user experience
- - Take advantage of promotions
- - Bring in business buyers, too
- - Use the data
To download your ebook, just fill out the short form on this page.