Talbott Roche Appointed President of Blackhawk Network

, Calif., November 16, 2010Blackhawk Network, a leading provider of prepaid and financial payments products for consumers and businesses, today announced the promotion of Talbott Roche to President Blackhawk Network. In her new role, she will drive sales and partnerships for current business units while developing new products and channels to propel the company into a new growth phase.

Roche has been a part of Blackhawk Network since the company’s founding in 2001. Recently she served as senior vice president where her efforts were instrumental in Blackhawk becoming the market leader in prepaid product innovation, marketing and merchandising.  In the past year, Roche’s successes include the development and launch of PayPower, a general purpose reloadable debit card product and the introduction of GiftCardMall.com, an award winning online destination offering personalization and customization of prepaid gift cards. 

“Talbott has been the key driver for Blackhawk Network’s most successful and innovative product offerings,” said Bill Tauscher, Chairman and CEO at Blackhawk Network. “She is an exceptional leader and prominent advocate for the prepaid industry, and is an important force as Blackhawk Network continues to grow and expand.”

Roche was recently recognized as a Finalist for the Stevie Awards Women in Business. She has been honored by Progressive Grocer as a Top Women in Grocery, won the prestigious Paybefore Industry Achievement Award and named one of the Top 5 Most Interesting People in Prepaid by Paybefore News. Roche is also an active member of the Network Branded Prepaid Card Association (NBPCA) and serves as executive committee member on the board of directors.

About Blackhawk Network

Blackhawk Network, a subsidiary of Safeway Inc., is a leading provider of prepaid and financial payments products for consumers and businesses. The company’s Gift Card Mall™ offers the industry’s most popular prepaid gift card and telecom products. Gift Card Mall reaches more than 165 million people each week through an exclusive network of leading grocery stores, big box, and convenience, pharmacy, and specialty stores and is available through Internet retailers including GiftCardMall.com. Blackhawk Network’s business solutions include reward and incentive programs that offer choice and flexibility through a wide array of card brands, custom designed Visa® prepaid cards and fulfillment options. 

Headquartered in Pleasanton, California, Blackhawk Network Inc. has offices in the United States, Australia, Canada, France, Mexico and the United Kingdom.  For more information about Blackhawk Network visit www.blackhawknetwork.com and www.giftcardmall.com  

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