Talbott Roche Payments Industry Commentary Featured in Digital Transactions

Blackhawk Network CEO and president, Talbott Roche, recently provided commentary that has been featured in payments industry outlet Digital Transactions. The insights are about creating loyalty, engagement and influence through payments.

In the article, Roche describes how several factors, including innovations in technology and ever-evolving consumer demands, have led to an increase in the number of ways and opportunities for brands to interact with their shoppers. She also shares some ways smart brands are leveraging their branded value and digital-payments systems to influence consumers’ choices, generate engagement, and create loyalty.

The article can be read in its entirety here.

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