The Case for Gift Card Exchange

stevie awardMost U.S. consumers have a few gift cards tucked away in a kitchen drawer, wallet or at the bottom of a purse. These gift cards might be usable in stores that are geographically too far or at retailers that just don’t appeal to the gift card recipient. In the past, unspent cards simply languished in those drawers, wallets or purses—never to be redeemed. But now, there’s an option for getting the value of that gift card, through exchanges where you can swap your unspent gift card for another or even for cash.

Gift card exchange is a win-win for everyone, from the consumer to the gift card retailer.

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