New research from Blackhawk Network examines buying behavior and purchasing trends in-store and online
PLEASANTON, Calif. – September 17, 2019 – Amid the rapid pace of transformation across the retail industry, new research1 from Blackhawk Network reveals how people want to shop, pay and engage with retailers today. Although digital growth in retail continues, traditional modes of shopping and payments such as in-store purchasing and cash maintain a strong foothold in US retail consumer behavior. These are among the findings of the latest research commissioned by global branded payments provider Blackhawk Network.
“Transformation is occurring across retail in response to changing consumer preferences, advancements in technology and the evolution of payments,” said Theresa McEndree, vice president of marketing, Blackhawk Network. “Our research highlights areas of vast disruption. Brands that are thriving are those actively looking for ways to overcome new challenges by creating fresh, seamless experiences to engage customers across the channels they find most valuable. At Blackhawk, we are continually examining and embracing these changes in order to evolve and enable our partners to meet shifting consumer needs.”
Key trends currently shaping the retail industry according to Blackhawk’s latest research:
In-store shopping is alive and well. Despite widespread retail innovation and disruption, traditional brick-and-mortar retail shopping remains relevant.
Online purchasing growth trends. Brick-and-mortar still has a strong foothold in the market, but with the support and purchasing power of younger generations, digital and mobile shopping continue to grow.
Traditional payment methods still dominate. Payment option usage among those surveyed has remained steady, but how the payment options are being used is changing. For example, paying through a retailer’s app still requires a credit card or debit card, but it is uploaded to and used through the app.
1Blackhawk Network Retail Trends and Transformations research includes two online surveys conducted by Murphy Research on behalf of Blackhawk Network between February 4 – 12, 2019. “Retail Trends and Transformations” included a sample size of 3,381 respondents between the ages of 18 and 75. “Gift Card State of the Union” included a sample size of 3,389 respondents between the ages of 18 and 75.
About Blackhawk Network
Blackhawk Network delivers branded payment programs to meet our partners’ business objectives. We collaborate with our partners to innovate, translating market trends in branded payments to increase reach, loyalty and revenue. With a presence in over 26 countries, we reliably execute branded payment programs in over 100 countries worldwide. Join us as we shape the future of global branded payments.
Blackhawk is headquartered in Pleasanton, California. For more information, please visit blackhawknetwork.com.