Sep 12, 2019

A third of the nation’s workers have never had a Christmas bonus

The nationwide study by Hawk Incentives found that 33 per cent of British workers have NEVER been given a Christmas bonus by their employer. 
Nearly three quarters (73 per cent) are not expecting a financial boost this year, with 7 in 10 believing the Christmas bonus will soon be a thing of the past. 
See the full study findings here: 
The study found that 40 per cent of people believe that this is down to constant cutbacks in their industry, and 36 per cent say that companies only care about profits. Almost a third of respondents believe that employers just don’t care enough to reward them at Christmas. 
According to the data, even if you are lucky enough to receive a Christmas bonus, you might not get very much.  Three years ago, the average amount people received was £792, a stark contrast to the £363 expected in pay packets this year. 
Perhaps unsurprisingly, nearly 9 out of 10 workers (89 per cent) believe they deserve a bonus. On average people think that they deserve a reward of £864 - but it doesn’t appear that the value is the key factor in the reward. In fact, 95 per cent of employees said they would be delighted with a £50 shopping voucher. 
In fact, 60 per cent of the 1,500 polled said they would be absolutely delighted to receive any "token of goodwill" from their employers - no matter how big or small - as it would show they are valued and appreciated for the work they do. Over a fifth said that if they received one it would make them work even harder. 
Chris Ford, Senior Director, UK Sales at Hawk Incentives, says: “This research sadly reveals that so many UK employees believe that Christmas bonuses are a thing of the past.  It also shows how morale boosting a bonus of whatever size can be for an employee.   Many businesses are unaware that you can give up to £50 to each of your employees, tax free, each year as a trivial benefit. 
“It’s hugely important to make the bonus standout and not to try to second guess what an employee would want, instead why not make sure that the bonus has instant choice and appeal. Hawk Incentives identified that choice was paramount to a successful offering many years ago. It’s why our reward offerings One4All, Select, Voucher Store and our Choice range (i.e. Restaurant Choice) were conceived.  Our suite of offerings can not only be redeemed in multiple stores, but they can be branded and personalised, which means they can be an ideal Christmas gift to employees and customers alike.” 
Chris continued: “High employment engagement is a constant theme we see in the highest performing businesses across the UK. A small token of appreciation at Christmas time, or any time, can go a very, very long way.” 
If you are hoping to receive a little extra this December, then head to Edinburgh where 76 percent of people have had a Christmas bonus. Plymouth was the city with the most festive bosses, where 78 per cent of people had received presents from their managers compared to the hard-done-by workers of Cambridge where only 50 per cent had been gifted. 
Research conducted by Ginger Comms to 1500 UK residents in November 2019 

About Hawk Incentives 

Blackhawk Network connects brands and people through innovative incentives, engagement and commerce solutions. Combining the best branded value products with cutting edge technology, platforms and services to create exciting, engagement solutions that maximise sales, productivity and loyalty. Our integrated worldwide network enables you to connect with employees, sales channels and customers in-store, online, through mobile and social networks. 
Hawk Incentives is part of Blackhawk Network Europe, helping companies to build, sustain and extend profitable relationships with employees and customers. We offer a wide choice of reward and incentive products, supported by easy-to-use platforms and APIs. And many of our salary sacrifice and lifestyle employee benefits are easy to implement, at low or no cost.