Nov 10, 2021

The Gift Card & Voucher Association welcomes Heather Rogers as Executive Board Member

Blackhawk Network announces that Heather Rogers, Senior Director of eCommerce, has been appointed as joint Gift Card & Voucher Association (GCVA) Executive board member in the 2022 September elections.  

Heather has worked in the gift card industry for 13 years, starting at Red Letter Days and going onto Travelzoo where she led their local deals business. From there she worked at Sodexo heading up their promotions business, before joining Blackhawk Network in 2017.  

With 23 years of sales and marketing experience, mainly focused on B2B, Heather’s clients and partner brands include the biggest and best brands in the world. 

Gail Cohen, Director General, Gift Card & Voucher Association, said “We were delighted to have received applications from such incredibly high calibre candidates this year, in what has resulted in the most closely-contested Executive election to date. The tie is an unprecedented result, with both nominees receiving not only the same number of nominations, but also the same number of top scores. We look forward to welcoming Heather to the Executive board and benefiting from her wealth of industry knowledge and expertise. The gift card industry has continued to go from strength to strength despite the challenges of the past year and a half, and Heather’s expertise will be invaluable in helping to steer our continued growth.” 

Heather Rogers, Senior Director, eCommerce, Blackhawk Network, commented “During my time in the industry, I have been involved with the GCVA and have seen how much it has evolved. I have a lot to offer and I’m excited to bring my energy, enthusiasm and experience to help enhance and maximise the potential for the industry, the association and its members.” 

Each applicant had to complete a personal statement to inform voting members of their experience and how they felt they would best serve and add value to the board and organisation.  

On the above basis, the GCVA declared that both Heather Rogers and Malcolm Berg, SVS have been voted onto the GCVA Executive board. 

The Gift Card & Voucher Association is the trade body & membership organisation, which represents the key players in what is today a £7 billion gift card and stored value solutions market. 
With over 80 members representing key retailers, issuers and suppliers the GCVA provides an information and reference point for the Gift Card & Voucher industry and is at the forefront of the issues affecting the industry. 


About Blackhawk Network  

Blackhawk Network delivers branded payment solutions through the prepaid products, technologies and network that connect brands and people. We collaborate with our partners to innovate, translating market trends in branded payments to increase reach, loyalty and revenue. We reliably execute security-minded solutions worldwide. Join us as we shape the future of global branded payments.   

Blackhawk is headquartered in Pleasanton, California.   

Blackhawk Network Europe is headquartered in Hemel Hempstead, Hertfordshire, UK. For more information, please visit