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Commerce Products
Secure your share of gift card sales
Gift card sales continue to increase year over year.
$100.6B
expected 2021 merchant gift card sales1
$23.8B
expected 2021 Visa and Mastercard gift card sales1
80%
of Millennials still shop in-store at least once a month2
Partner with the merchant gift card innovator
For Blackhawk Network, it all started with branded plastic cards that hang on racks in grocery stores. Twenty years later, these gift cards come in both physical and digital formats and are more popular than ever—in fact, the global gift card market is expected to reach $750 billion by 2026.1
Gift cards are loved
For a twelfth consecutive year, gift cards remain the most requested gift according to the National Retail Federation.2
Gift cards grow loyalty
Our clients have seen an increase in loyalty program participation after adding gift and eGift cards to their redemption catalogs.
Gift cards encourage more spending
Last year, 61% of people we surveyed spent more—an average of $31.75 more—than the value of a gift card they received.3
Offer crowd-pleasing Visa® Gift Cards
Visa Gift Cards, including plastic and virtual options, can be sold in-store and online. They are perennially popular for gift giving because they can be used everywhere Visa debit cards are accepted.
Take your pick: predesigned or personalized
These days, Visa Gift Cards are more than just a last-minute gift that is bought off a rack. We offer shoppers the option to go online and design their own cards for a more personal and memorable gift. And there’s also a digital version, the Visa Virtual Gift Account, that can be delivered quickly via email.
Make special occasions more spontaneous
One-third of gift cards are purchased on the same day they’re given as a gift.1 That’s a great reason to sell Visa Gift Cards in-store and online for last-minute shoppers.
Self-use is on the up and up
People spend more on gift cards—about $4 more on average1—when they’re planning to use the cards themselves.
Celebrate birthdays near and far
Birthdays top the list of reasons to give a gift card.1 Physical Visa Gift Cards and Visa Virtual Gift Accounts flexible options that everyone can appreciate.
Showcase the gift cards that are exclusively ours
At Blackhawk Network, we take pride in leading the branded payments industry with new and exciting products that people love to give and receive.
Happy Card Gift Cards
Our themed Happy Card gift cards take an interest, hobby or holiday and include six to eight merchants where the card can be used. They make gift giving feel more personal—plus they give the featured brands additional opportunities to extend reach to new customers.
Spafinder Gift Cards
Welcome at thousands of locations, this gift cards offers wellness, fitness, pampering and more. Whether recipients prefer barre or bootcamp, massage or meditation, Spafinder is a great way to give a stress-reducing experience.
Five BackTM Prepaid Card
Although these prepaid cards can be used everywhere Visa debit cards are accepted, US cardholders get 5% back on their cards when they use them at over 50 participating merchants.
Lottery
By positioning lottery gift cards in check-out lanes, retailers can build lottery awareness and increase sales. Our QuickTicket™ gift cards are activated in-lane and give shoppers easy access to scratch-off quick pick numbers for PowerBall® or Mega Millions®. They simply pay for and activate the gift card at the in-lane register to enter the numbers in the next drawing.
Gamer’s Choice
Digital content is a hot category right now, and we’ve developed a gift card that makes it easier to give gamers access to the games they love, regardless of the platform they’re using to play. Just choose the game, and give the gift card with the knowledge that it can be used on any participating system.
Digital entertainment
Mobile phones, tablets and game consoles have forever changed how consumers interact with their music, games, movies and books. Blackhawk Network’s prepaid products have transformed how and where they pay for their entertainment—in-store, online or via a mobile device.
Financial services
Reloadable prepaid debit cards offer a smart way to spend and manage money. We offer a number of robust, alternative payment tools that help cash-based consumers load money on a convenient and secure debit card.