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    Whether you’re a merchant, retailer, or digital reseller, we have all the tools to help you drive revenue with a gift card programme.
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Boost your gift card program sales


Our gift card programs for retailers leverage all of our proven omnichannel best practices, including supply chain, merchandising, marketing and end-to-end support services. Plus, we offer scalable, security-minded eCommerce platforms that also feature card products that are exclusively ours.
Start a conversation

Sell gift cards in-store


Join over 200,000 physical retail locations worldwide in optimizing revenue per square foot with our best-in-class fixtures. With over 1,000 popular brands—plus innovative gift and prepaid cards that are exclusively ours—we can help grow your gift card category sales. Plus, we offer seasonal displays, end caps, in-aisle racks and more as part of our in-store Gift Card Mall merchandising best practices.

Learn more
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Sell gift cards online or in-app


Your branded online and mobile app options use our proprietary technology to offer a frictionless customer experience when purchasing, gifting and using gift cards. Our solutions include an easy-to-implement eCommerce platform so you can offer an omni-channel Gift Card Mall experience for your mobile-minded shoppers.

Learn more
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Top gift card tips for 2020


Are you doing everything you can to capitalize on your gift card program? Watch our webinar, “20 Ways to Optimize Your Gift Card Program in 2020,” to learn from industry leaders how you can drive more revenue and increase engagement. 

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gift card program webinar

Let us manage card production

As a turnkey program provider, Blackhawk Network is also experienced in production. We’ve produced more than 500 million cards globally. But we don’t just produce a lot of cards—we produce them the right way, using the latest production and supply chain technology and inventory processes.

Each of our production and distribution systems is designed to make every peg in each in-store display as productive as possible.


Our card production benefits

By letting us manage your card production, you don’t have to worry about the details. Our expertise gives you the freedom to focusing on your gift card program marketing strategies to help grow your program.

  • Consolidated and standardized production processes
  • Dedicated teams of design and project management experts
  • Direct store delivery for efficiency and savings

In-store marketing and merchandising services



Marketing promotions

As an industry pioneer, no one knows gift card customers better than Blackhawk Network. Our expert marketing strategists work to make sure your gift card category produces great results for your business. Our state-of-the-art technology stack and experienced, end-to-end marketing agency manages more than 5,000 promotional events for our partners every year.


Merchandising best practices

Whatever your gift card goals, our merchandising best practices optimizes revenue for all of your in-store fixtures, including standalone end endcap displays. Plus, grow the category by scaling card partner’s promotions—Blackhawk’s extensive in-store and digital promotions capabilities can drive up to 40% growth. Our feet-on-the-street services include:

  • Helping you choose the right product and the right placement
  • Designing, managing and tracking your gift card marketing programs
  • Keeping you on top of the industry by sharing the latest trends and consumer insights

Excellent cardholder services


We also offer the comfort of 24/7/365 customer service support for cardholders, so any problem can be settled quickly by phone, email and chatbot. Our global customer service network handles more than 6.5 million customer contacts annually with a commitment to one-call resolution.
Start a conversation

Security-minded solutions

We power more than $25 billion in transactions per year. These omnichannel solutions demand industry-leading commerce and security-minded protection for purchases. That’s why we deliver scalable and trustworthy solutions that are trusted by hundreds of well-known brands. When customers have a better gift card experience—no false declines and a smooth pathway to shopping—they come back to buy more often.

Talk with us > 


Integrated program services

Our client success teams coordinate a multi-disciplinary team to support every aspect of your gift card sales, from on-boarding and technical operations to financial services and robust reporting. 

Learn more >

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Our prepaid cards are issued by GVS Prepaid Ltd, an Electronic Money Institution authorised in the UK by the Financial Conduct Authority with Firm Reference number 900230. GVS Prepaid Ltd's company registration number is 09193070 and its registered office is at Westside, London Road, Hemel Hempstead, HP3 9TD.