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Customer Engagement
Acquisition made easy
With 44% of companies admitting that they “have a greater focus” on acquisition than retention*, it’s important to make sure that your acquisition strategy is one that strengthens your brand and returns positive results on investment, while making you more attractive than your competitors.
That’s why we suggest a reward-based strategy. You need a mechanism that can support large scale, high volume initiatives that reduce your customer acquisition cost and convert prospects into purchasers.
*https://www.invespcro.com/blog/customer-acquisition-retention/
Read: Next-generation promotions
Discount-based promotions may seem like an effective way to draw in new customers. But you’ll pay the price for any short-term upside with reduced margins or a cheaper brand image. Reward-based promotions like open or closed-loop prepaid cards, gift cards and eGifts are affordable ways to incentivise an initial purchase, while encouraging future loyalty. Reward your customers using a single repository that can build up value over time. This approach incentivises action beyond acquisition and converts new customers into loyal ones.
Read our report on next-generation promotions to update your acquisition and retention knowledge, and find out why UK companies are seeing a better return on their marketing spend by shifting the focus of their promotions.
We work closely with top UK brands on their customer acquisition initiatives
BT Reward Card
BT uses branded prepaid cards of up to £125 in value incentivising customers to buy particular BT broadband packages. From production and delivery of the card, to post-sale support, we manage every part of this incentive programme, leaving the BT team to focus on running their business.
Lloyds Loyalty Programme
Hawk Incentives is the reward provider for Lloyds' customer loyalty programme. A comprehensive solution that includes website management, dedicated seven-days-a-week contact centre support and full management of reward delivery.
EE Refer A Friend
Our redemption platforms are designed so recipients can quickly and easily choose the gift card they want from a wide variety of retailers, making sure customers end up with something they truly value.
Acquisition incentives that trigger action
Tailored rewards for every demographic
Effective incentives support your business objectives, reflect what appeals to your customers, and carry your branding. Choose digital or physical rewards, and pick the delivery and redemption options that work best for you. Then use reporting and analytics to inform your next move.
Explore our range of acquisition incentives to find the perfect match for your potential customers:
Gift cards
Put the widest selection of gift cards in the UK to work in your acquisition programmes.
Prepaid cards
Ideal for one-off or ongoing reward payments to every kind of customer.
Reward platforms
Our ‘Select’ platform makes it easy for customers to collect their rewards.
ESSENTIAL READING
Browse the latest insights on customer acquisition
Infographic: Rewards Fuel Successful Promotions
Offering a reward as part of your promotional strategy can elevate your success rate like no other. Check out our infographic, a quick read that is packed with ideas for how you can easily use rewards to power your next promotion.
Electric vehicle incentives: UK market opportunities
The unstoppable growth of the electric vehicle market creates clear opportunities for the businesses making, selling and charging those vehicles. Find out how digital incentives are versatile, customisable and eco-friendly way to attract new and used registration purchases.
eBook: The Indispensable Guide to Rewards
For every incentive programme, there’s a perfect reward strategy. We’ve pulled together a handy guide that explains our full rewards portfolio, noting the USP of each of our solutions and laying out the custom choices for each product in simple terms.
Digitalise your customer connections
It’s the 21st century; the ‘age of digital’. It’s time for your business to get online – and bring your customers with you. Read on to find out how Blackhawk Network can help you with a behaviour change strategy.
What do insurance customers really want?
Insurance cover is a vital part of daily life for many so it will likely come as no surprise that the number one consideration when choosing an insurance policy is price. So how can insurers buck the trend and promote direct referrals and loyalty without relying entirely on price?
Why Blackhawk Network?
In saturated markets with fierce competition, you need a partner that will help your brand stand out.
Expertise
Global experts with over 40 years’ experience in rewards and incentives
Ease
Seamless integration to access our rewards via API or SFTP
Management
Full-service approach includes account management and customer service