
With 44% of companies admitting that they “have a greater focus” on acquisition than retention*, it’s important to make sure that your acquisition strategy is one that strengthens your brand and returns positive results on investment, while making you more attractive than your competitors.
That’s why we suggest a reward-based strategy. You need a mechanism that can support large scale, high volume initiatives that reduce your customer acquisition cost and convert prospects into purchasers.
Discount-based promotions may seem like an effective way to draw in new customers. But you’ll pay the price for any short-term upside with reduced margins or a cheaper brand image. Reward-based promotions like open or closed-loop prepaid cards, gift cards and eGifts are affordable ways to incentivise an initial purchase, while encouraging future loyalty. Reward your customers using a single repository that can build up value over time. This approach incentivises action beyond acquisition and converts new customers into loyal ones.
Read our report on next-generation promotions to update your acquisition and retention knowledge, and find out why UK companies are seeing a better return on their marketing spend by shifting the focus of their promotions.
Effective incentives support your business objectives, reflect what appeals to your customers, and carry your branding. Choose digital or physical rewards, and pick the delivery and redemption options that work best for you. Then use reporting and analytics to inform your next move.
Explore our range of acquisition incentives to find the perfect match for your potential customers:
Put the widest selection of gift cards in the UK to work in your acquisition programmes.
Ideal for one-off or ongoing reward payments to every kind of customer.
Our ‘Select’ platform makes it easy for customers to collect their rewards.
ESSENTIAL READING
In saturated markets with fierce competition, you need a partner that will help your brand stand out.
Global experts with over 40 years’ experience in rewards and incentives
Seamless integration to access our rewards via API or SFTP
Full-service approach includes account management and customer service