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Acquisition made easy
With 44% of companies admitting that they “have a greater focus” on acquisition than retention*, it’s important to make sure that your acquisition strategy is one that strengthens your brand and returns positive results on investment, while making you more attractive than your competitors.
That’s why we suggest a reward-based strategy. You need a mechanism that can support large scale, high volume initiatives that reduce your customer acquisition cost and convert prospects into purchasers.
*https://www.invespcro.com/blog/customer-acquisition-retention/
The Power of Rewards to Boost Promotions
Discount-based promotions reduce part of the upfront cost at point of purchase and although they may seem attractive, they offer a short-term solution. Sales may be bolstered within the initial discount period, but often fall away again when the full-price returns.
Reward-based promotions like open or closed loop prepaid cards, gift cards and eGifts are designed to incentivise an initial purchase, whilst encouraging retention and loyalty further down the line. Our latest research report delves into why reward-based promotions…
- Add more value
- Increase effectiveness
- Build more engagement
We work closely with top UK brands on their customer acquisition initiatives
BT Reward Card
BT uses branded prepaid cards of up to £125 in value incentivising customers to buy particular BT broadband packages. From production and delivery of the card, to post-sale support, we manage every part of this incentive programme, leaving the BT team to focus on running their business.
Lloyds Loyalty Programme
Hawk Incentives is the reward provider for Lloyds' customer loyalty programme. A comprehensive solution that includes website management, dedicated seven-days-a-week contact centre support and full management of reward delivery.
EE Refer A Friend
Our redemption platforms are designed so recipients can quickly and easily choose the gift card they want from a wide variety of retailers, making sure customers end up with something they truly value.
Rewards that make it happen
Choose the right incentive for your business and your customer demographic. Browse all of our rewards below and get in touch to start a conversation about your customer acquisition goals.
Gift cards
The widest selection of gift cards in the UK, for use in a variety of acquisition programmes.
Prepaid cards
Perfect for one-time or ongoing reward payments, suitable for every type of consumer.
Reward platforms
‘Select’ is our redemption platform that makes it easy for your customers to collect their rewards.
ESSENTIAL READING
Browse the latest insights on customer acquisition
Infographic: Rewards Fuel Successful Promotions
Offering a reward as part of your promotional strategy can elevate your success rate like no other. Check out our infographic, a quick read that is packed with ideas for how you can easily use rewards to power your next promotion.
Electric vehicle incentives: UK market opportunities
The unstoppable growth of the electric vehicle market creates clear opportunities for the businesses making, selling and charging those vehicles. Find out how digital incentives are versatile, customisable and eco-friendly way to attract new and used registration purchases.
eBook: The Indispensable Guide to Rewards
For every incentive programme, there’s a perfect reward strategy. We’ve pulled together a handy guide that explains our full rewards portfolio, noting the USP of each of our solutions and laying out the custom choices for each product in simple terms.
Digitalise your customer connections
It’s the 21st century; the ‘age of digital’. It’s time for your business to get online – and bring your customers with you. Read on to find out how Blackhawk Network can help you with a behaviour change strategy.
What do insurance customers really want?
Insurance cover is a vital part of daily life for many so it will likely come as no surprise that the number one consideration when choosing an insurance policy is price. So how can insurers buck the trend and promote direct referrals and loyalty without relying entirely on price?
Why Blackhawk Network?
In saturated markets with fierce competition, you need a partner that will help your brand stand out.
Expertise
Global experts with over 40 years’ experience in rewards and incentives
Ease
Seamless integration to access our rewards via API or SFTP
Management
Full-service approach includes account management and customer service