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What drives brand loyalty?
Understanding what your consumers love the most about your brand is fundamental to driving loyalty for your business.
Our research shows that two of the most important attributes are value for money and great rewards. Hawk Incentives offers a wide range of reward products that consumers love. They're also proven to increase perceived value for money.
Variety adds appeal for everyone
With merchant gift cards and Mastercard® Prepaid Cards, you can increase member engagement by offering smaller, attainable rewards and larger, aspirational options. Other key research takeaways include:
- To entice participation across age and income groups, a loyalty programme has to offer a variety of rewards
- For some types of programmes, engagement is dependent upon the availability of lower-value, easily attainable rewards
- Millennials are beginning to show a preference for digital redemption, particularly with online retailers
Transform “second best” into “most loyal”
It’s important to remember that when considering your core demographic, you don’t cater to them to the exclusion of others. By offering a carefully selected mix of rewards, you can appeal to consumers across all age and income groups, and potentially move some of those “second best” customers into the category of “most loyal.”
Incentive reward products
Explore the variety of rewards that we offer for incentive programmes. You can use our range of gift cards, prepaid cards and experience rewards to drive loyalty as part of your wider customer retention programmes.
Reward platforms
Our reward platforms can be fully branded to create an unrivalled and seamless customer experience. We make choosing and redeeming a reward simple for your customers. And we take the hassle of implementing and managing a reward away from your business