Skip to main content
Home

Support UK-en

  • Shop gift cards
  • language
      • Global (English)
      • Australia (English)
      • Brazil (Portuguese)
      • Canada (English)
      • Dutch, Netherlands
      • Mexico (Spanish)
      • United Kingdom (English)

 0207 419 8191

  • Solutions
    • Commerce Solutions
    • Incentive Solutions
    • Employee Solutions
    • Payment Solutions
    • Corporate Solutions
    Whether you’re a merchant, retailer, or digital reseller, we have all the tools to help you drive revenue with a gift card programme.
    Overview Merchants Retailers Digital Resellers
    Commerce Products
    Deck out your gift card category with all the right products.
    Gift Cards & eGift Cards Prepaid Cards Unique Gift Cards
    Integrated programme services
    A full suite of services to make programme management and delivery simple.
    Learn more
    When you need to incentivise people, trust us to offer a portfolio of the most desirable rewards.
    Overview Customer Incentives Employee Incentives Sales incentives Channel Incentives Incentive Resellers
    Incentive Products
    Prepaid cards, merchant gift cards and more!
    Gift Cards Prepaid Cards Digital Rewards & Reward Codes Bulk Rewards
    Integrated programme services
    A full suite of services to make programme management and delivery simple.
    Learn more
    There are plenty of great opportunities to recognise your employees with ever-popular reward cards.
    Overview Employee Benefits
    EMPOWER YOUR WORKFORCE FROM WITHIN
    Build better business health with the award-winning employee engagement platform that boosts performance, retention, and productivity.
    Go to Achievers site
    Today’s technologies empower us to innovate new ways to pay and get paid.
    Overview
    Integrated programme services
    A full suite of services to make programme management and delivery simple.
    Learn more
    Explore more efficient and cost-effective ways to transfer funds from corporations to individuals.
    Overview
    Corporate Products
    Choose the payment vehicle that aligns with your programme.
    Gift Cards & eGift Cards Open-loop Cards Unique Gift Cards
    Integrated programme services
    A full suite of services to make programme management and delivery simple.
    Learn more
    Need insights on preferences when it comes to rewards and incentives?
    Get our guide
    Check out our latest ebook, "Do Digital Rewards Right”
    Get the resource
  • Products

    Product Menu UK-en

    Our Products
    We have more than 1,000 products across our commerce and incentive solutions.
    Commerce products Incentives products
    gift cards & eGift cards
    Popular single merchant gift cards are available in both plastic and electronic formats.
    Commerce Gift Cards Incentives Gift Cards
    Prepaid Cards
    Mastercard® Prepaid Cards can be used anywhere the network’s debit cards are accepted.
    Commerce Prepaid Cards Incentives Prepaid Cards
    Digital rewards & reward codes
    Digital entertainment, telecoms, virtual accounts, digital gift card stores, eCodes and more.
    Go Digital
    Exclusively Ours
    Gift cards and prepaid cards that are only available from Blackhawk Network.
    Discover Exclusive Cards
    Read What’s Popular. “The Indispensable Guide To Rewards.”
    Get the guide
    Looking to take rewards digital?
    Do digital rewards right
  • Resources
  • Company

    Company Menu

    Blackhawk Network is an industry leader. We shape the future of global branded payments.
    About Us News & Press Awards Careers
    International
    With operations in 28 countries, Blackhawk Network is an innovative fintech company with global reach.
    Learn more
    Explore our international solutions by region
    Asia Pacific & Australia Canada Europe Latin America and Mexico

Mobile Menu UK-en

  • Solutions
    • Commerce Solutions
      • Overview
      • Merchants
      • Retailers
      • Digital Resellers
      • Integrated Program Services
    • Incentive Solutions
      • Overview
      • Customer Incentives
      • Employee Incentives
      • Sales Incentives
      • Channel incentives
      • Incentive Resellers
      • Incentive Products
      • Integrated Program Services
    • Employee Solutions
      • Overview
      • Go to Achievers site
    • Payment Solutions
      • Overview
    • Corporate Solutions
      • Overview
      • Corporate Products
      • Integrated Program Services
  • Products
    • Gift Cards & eGift Cards
    • Prepaid Cards
    • Unique Gift Cards
    • Digital Rewards & Reward Codes
  • Resources
  • Company
    • About Us
    • News, Press & Awards
    • Events & Talks
    • Careers
    • International
Let’s Talk
Let’s Talk
  • language
      • Global (English)
      • Australia (English)
      • Brazil (Portuguese)
      • Canada (English)
      • Dutch, Netherlands
      • Mexico (Spanish)
      • United Kingdom (English)

Support UK-en

  • Shop gift cards
Let’s Talk
Let’s Talk

Customer Incentives

Customer Loyalty Customer Acquisition Market Research

Driving Customer Loyalty and Retention


Talk to the experts on customer loyalty. Every year, we issue millions of pounds in reward value for some of the UK's biggest brands.
Start a conversation

What drives brand loyalty?

Understanding what your consumers love the most about your brand is fundamental to driving loyalty for your business.

Our research shows that two of the most important attributes are value for money and great rewards. Hawk Incentives offers a wide range of reward products that consumers love. They're also proven to increase perceived value for money.


Variety adds appeal for everyone

With merchant gift cards and Mastercard® Prepaid Cards, you can increase member engagement by offering smaller, attainable rewards and larger, aspirational options. Other key research takeaways include:

  • To entice participation across age and income groups, a loyalty programme has to offer a variety of rewards
  • For some types of programmes, engagement is dependent upon the availability of lower-value, easily attainable rewards
  • Millennials are beginning to show a preference for digital redemption, particularly with online retailers
     

Transform “second best” into “most loyal”


It’s important to remember that when considering your core demographic, you don’t cater to them to the exclusion of others. By offering a carefully selected mix of rewards, you can appeal to consumers across all age and income groups, and potentially move some of those “second best” customers into the category of “most loyal.”

Let's talk loyalty

Whitepaper: The Loyalty Evolution


What makes customers fall in love with a loyalty programme? What can you do to keep the love alive? Read “The Loyalty Evolution” to discover key facts about what customers really want from loyalty programmes. Request a copy, and we’ll deliver it straight to your inbox. 

Get the whitepaper
Whitepaper: The Loyalty Evolution

Image
the-loyalty-evolution-whitepaper-cover

Incentive reward products

Explore the variety of rewards that we offer for incentive programmes. You can use our range of gift cards, prepaid cards and experience rewards to drive loyalty as part of your wider customer retention programmes.

Learn more >


Reward platforms

Our reward platforms can be fully branded to create an unrivalled and seamless customer experience. We make choosing and redeeming a reward simple for your customers. And we take the hassle of implementing and managing a reward away from your business

Learn more >


Ready to drive your business results?
We’re here to help.

Let's talk
Let’s chat

Footer Links

  • Solutions
    • Commerce Solutions
    • Incentive Solutions
    • Employee Solutions
    • Emerging Payments
    • Corporate Solutions
  • Products
    • Gift Cards & eGift Cards
    • Prepaid Cards
    • Unique Gift Cards
    • Digital Commerce
  • Company
    • About Us
    • News & Press
    • Awards
    • Careers
    • Partner

Social UK-en

  • LinkedIn
  • Instagram
  • Facebook
  • Twitter
  • Glassdoor
  • Youtube

Support UK-en

  • Shop gift cards
  • Gender Pay Gap
  • Modern Slavery Act
  • Privacy Policy
  • Terms of use
  • UK Tax Strategy
  • Cookie Policy
  • © 2021 All rights reserved.

Our prepaid cards are issued by Blackhawk Network (UK) Ltd, an Electronic Money Institution authorised in the UK by the Financial Conduct Authority with Firm Reference number 900023; pursuant to license from Mastercard International. Mastercard © is a registered trademark of Mastercard International Incorporated. Blackhawk Network (UK) Ltd's company registration number is 05802971 and its registered office is at Westside, London Road, Hemel Hempstead, HP3 9TD.

The One4all Gift Card is issued by GVS Prepaid Ltd. GVS Prepaid Limited is authorised by the Financial Conduct Authority under the Electronic Money Regulations 2011 (register reference 900230) for the issuing of electronic money.