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    Whether you’re a merchant, retailer, or digital reseller, we have all the tools to help you drive revenue with a gift card programme.
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    When you need to incent people, trust us to offer a portfolio of the most desirable rewards.
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Customer Incentives

Customer Acquisition Customer Loyalty Market Research

Boost your incentive programme’s performance


A better experience for your customers. A better experience for your business. We offer customer incentive solutions that deliver the right rewards to incentivise the right behaviour. The result? A more effective incentive programme for your company.
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White paper: The Loyalty Evolution: Read to discover key facts about what customers really want from loyalty programmes.
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eBook: Do Digital Rewards Right: Get everything you need to know in one place in our handy eBook.
Read the blog

Customer acquisition


Influence shopper decisions with incentives 

In the promotion-saturated world we live in, consumers are used to being marketed to all day, every day. So, when you’re hoping to turn a prospect into a customer, design your promotions to make them stand out by offering desirable reward cards. 

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Subscription services
Subscription service switchers
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Field Marketing
Trial & field marketing
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Win-back opportunities
Win-back opportunities
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Thank you rewards
Thank you rewards

Customer loyalty


Let loyalty flourish with the right rewards 

It’s no surprise that loyalty members are more likely to stay engaged if they get great perks and rewards. Across all age groups, loyalty programme members are more interested in redeeming points for prepaid cards and retailer gift cards than any other type of reward.

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White paper: The Loyalty Evolution


What makes customers fall in love with a loyalty programme? What can you do to keep the love alive? Read “The Loyalty Evolution” to discover key facts about what customers really want from loyalty programmes. Request a copy, and we’ll deliver it straight to your inbox. 

Get the guide
White paper: The Loyalty Evolution

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Gesture management


The right gift at the right time 

Provide your customer care team with the tools to proactively respond to customer issues and requests. Offering an on the spot reward to customers can turn a potentially negative brand experience into a positive one. Gift cards are an affordable way of distributing compensation payments and leave a lasting impression.

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Market Research


Optimise response rates 

To increase market research participation and completion, you need to offer the right rewards. Whether you need a £5 eGift to email instantly or a £50 prepaid Mastercard to issue in person, Blackhawk Network offers all of the reward options that respondents really want. 

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In-Field Studies
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Focus Groups

Incentive reward products

Explore the variety of rewards that we offer for incentive programmes. They include physical, digital and mobile wallet–enabled options to appeal to all everyone you’re trying to motivate. 

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Integrated services

We can coordinate a multi-disciplinary team to support every aspect of your gift card sales, from on-boarding and technical operations to financial services and robust reporting. 

Learn more > 


1Blackhawk Network Loyalty Study, conducted online by Leger, February 2018. 


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Our prepaid cards are issued by Blackhawk Network (UK) Ltd, an Electronic Money Institution authorised in the UK by the Financial Conduct Authority with Firm Reference number 900023; pursuant to license from Mastercard International. Mastercard © is a registered trademark of Mastercard International Incorporated. Blackhawk Network (UK) Ltd's company registration number is 05802971 and its registered office is at Westside, London Road, Hemel Hempstead, HP3 9TD.

The One4all Gift Card is issued by GVS Prepaid Ltd. GVS Prepaid Limited is authorised by the Financial Conduct Authority under the Electronic Money Regulations 2011 (register reference 900230) for the issuing of electronic money.