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    Whether you’re a merchant, retailer, or digital reseller, we have all the tools to help you drive revenue with a gift card programme.
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Customer Incentives

Customer Acquisition Customer Loyalty Market Research

Strategic and tactical incentives to improve business performance


Turn your prospects into customers. Turn your customers into advocates for your brand. Get a better return on your marketing investment with brandable incentives that help you achieve your objectives at each stage of the customer lifecycle.
Tell us what you want to achieve
White paper: The Loyalty Evolution: Read to discover key facts about what customers really want from loyalty programmes.
Learn more
eBook: Do Digital Rewards Right: Get everything you need to know in one place in our handy eBook.
Read the blog

Customer acquisition


Swap discounts for reward-based promotions

Frequent discounts can chip away at your brand image and your margin. Looking for a better way to bring new customers on board? Protect your profit and increase purchase intent with our reward-focused incentives.

Make incentives more rewarding
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Easy to disperse
Branded rewards
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Programme management

Customer loyalty


Branded solutions to engage every demographic

An effective lifetime customer engagement programme needs more than loyalty points. Responsive rewards can help people feel more connected to your brand and even transform a customer complaint into a glowing review. Issue them as standalone rewards or plug them into your existing loyalty programme.

Build your loyal following
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Read: Next-generation promotions


Update your knowledge of the global acquisition and retention landscape, and find out why UK companies are seeing a better return on their marketing spend by shifting their focus to reward-based promotions.

Get the report
Read: Next-generation promotions

UK - Global BHN - Content Download

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Next Generation Promotions: Foster Customer Engagement and Maximise Marketing Effectiveness
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Gesture management


The right gift at the right time 

Provide your customer care team with the tools to proactively respond to customer issues and requests. Offering an on the spot reward to customers can turn a potentially negative brand experience into a positive one. Gift cards are an affordable way of distributing compensation payments and leave a lasting impression.

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Market Research


Optimise response rates 

To increase market research participation and completion, you need to offer the right rewards. Whether you need a £5 eGift to email instantly or a £50 prepaid Mastercard to issue in person, Blackhawk Network offers all of the reward options that respondents really want. 

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Focus Groups

Incentive reward products

Explore the variety of rewards that we offer for incentive programmes. They include physical, digital and mobile wallet–enabled options to appeal to all everyone you’re trying to motivate. 

Learn more > 


Integrated services

We can coordinate a multi-disciplinary team to support every aspect of your gift card sales, from on-boarding and technical operations to financial services and robust reporting. 

Learn more > 


1Blackhawk Network Loyalty Study, conducted online by Leger, February 2018. 

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Our prepaid cards are issued by GVS Prepaid Ltd, an Electronic Money Institution authorised in the UK by the Financial Conduct Authority with Firm Reference number 900230. GVS Prepaid Ltd's company registration number is 09193070 and its registered office is at Westside, London Road, Hemel Hempstead, HP3 9TD.