Ideal for smaller-value rewards, gift cards and eGift cards are great options for consumer acquisition, customer care appeasements and surprise-and-delight treats for current customers.
Digital gift cards align with omnichannel strategies
If your customers are online, you should be, too. That’s why 93% of incentive programme managers say digital gift cards align well with corporate goals.1
Gift cards grow loyalty programme engagement
Our clients have seen a 500% increase in loyalty programme participation after adding gift and eGift cards to their redemption catalogues.
Gift card incentives can increase spending
Last year, 61% of people we surveyed spent an average of £25 more than the value of a reward card they received.3
Incentivise with Mastercard® Prepaid Cards
Mastercard prepaid cards are popular, desirable and powerful incentives because they can be used anywhere that accepts Mastercard, worldwide. Plus, they are available in an array of plastic and virtual formats, so they can be delivered exactly how your recipients prefer to receive them.
Many of our cards allow you to add your own branding to remind the cardholder that you gave them their reward. You can even add a personal touch with some of our solutions by including the recipient’s name and a brief message.
Customers prefer prepaid cards
Up to four out of five people surveyed told us that a prepaid card is the most desirable reward for incentive programmes.1
Employees are tired of trophies
These days, two out of three employees would prefer a Mastercard® Prepaid Card or partner gift card over any other type of incentive.2
Celebrate sales teams with compelling rewards
Make sure your sales incentives programme motivates and rewards all of the preferred sales cycle activities you value and measure—including closed deals.
Gift cards and prepaid cards that are exclusively ours
At Blackhawk Network, we take pride in leading the branded payments industry with new and exciting products that people love to give and receive.
Choice Card Gift Cards
Our themed Choice gift cards are themed around an interest or hobby and include six to eight retailers where the card can be used. They make gift giving feel more personal—plus they give the featured brands additional opportunities to extend reach to new customers.
Accepted at over 55,000 stores throughout the UK and online, the One4all Gift Card covers the biggest brands across fashion, electronics, homeware, restaurants and more. You won't find a gift card that offers your recipients more choice.
Perfect for one-time or ongoing reward payments and suitable for consumers or employees. The closest thing to a cash reward whilst saving your business money and extending your brand through a personalised experience.