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    Whether you’re a merchant, retailer, or digital reseller, we have all the tools to help you drive revenue with a gift card programme.
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MERCHANTS

Digital Commerce Distribution Integrated Program Services

Benefit from the breadth of the Blackhawk Network


When you partner with Blackhawk Network, you have unparalleled access to our omni-channel gift card distribution relationships and resources. We are shaping the future of global branded payments.
Talk with us

Selling gift cards at 200,000+ retail locations worldwide


Elevate retail gift card category sales

If you want to increase omni-channel gift card category sales, partner with Blackhawk Network. We offer in-store, online and mobile app solutions to reach your customers everywhere they are.

In-store, we optimize revenue per square foot with our best-in-class fixtures. Plus, with more than 1,000 gift card partners and our exclusive card products, we can customize your fixtures to include the best sellers for your market.

Leverage all of our proven best practices, including merchandising, marketing, promotions and end-to-end support services to maximize gift card program sales.

Plus, your branded online and mobile app can use our proprietary technology to offer a frictionless customer experience when purchasing, gifting and using gift cards.


Incent consumers, employees and sales teams

Incentives are a powerful way to drive desirable behaviors, and gift cards are universally popular with all audiences. Our Incentive Solutions offer a wide away of rewards to help these programs be more successful. 


Build brand loyalty

Recent Blackhawk Network research reveals that 65% of customers surveyed say gift cards encourage more frequent purchases.1 


Raise money with scrip programs

Gift cards are a popular choice for fundraising programs, especially since 76% of our survey respondents see gift cards as a chance to treat themselves.1 


Sell more with eCommerce

83% of Millennials—with their ever-growing purchasing power—have shopped on a mobile device2 


Create contextual commerce experiences

Sell gift cards on social media platforms, where 81% of contextual commerce customers are currently engaging3 


Enable digital wallet payments

Mobile wallets are catching on in the US—the total number of people using them in 2020 will grow 9.1% to 64.0 million4 

Integrated Program Services


Our client success directors coordinate a multi-disciplinary team to support every aspect of your gift card sales, from on-boarding and technical operations to financial services and robust reporting.
Learn more

1Blackhawk Network, Consumer Gift Card State of the Union, conducted by Murphy Research, March 2019. 
2Blackhawk Network Retail Trends and Transformations Study, conducted by Murphy Research, March 2019 
3https://www.pymnts.com/news/omnicommerce/2019/contextual-commerce-mobile-iot-retail/ 
4https://www.emarketer.com/content/apple-pay-overtakes-starbucks-as-top-mobile-payment-app-in-the-us 


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Our prepaid cards are issued by Blackhawk Network (UK) Ltd, an Electronic Money Institution authorised in the UK by the Financial Conduct Authority with Firm Reference number 900023; pursuant to license from Mastercard International. Mastercard © is a registered trademark of Mastercard International Incorporated. Blackhawk Network (UK) Ltd's company registration number is 05802971 and its registered office is at Westside, London Road, Hemel Hempstead, HP3 9TD.

The One4all Gift Card is issued by GVS Prepaid Ltd. GVS Prepaid Limited is authorised by the Financial Conduct Authority under the Electronic Money Regulations 2011 (register reference 900230) for the issuing of electronic money.