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    Whether you’re a merchant, retailer, or digital reseller, we have all the tools to help you drive revenue with a gift card programme.
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    Deck out your gift card category with all the right products.
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    A full suite of services to make programme management and delivery simple.
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    When you need to incentivise people, trust us to offer a portfolio of the most desirable rewards.
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    Explore more efficient and cost-effective ways to transfer funds from corporations to individuals.
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    Choose the payment vehicle that aligns with your programme.
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MERCHANTS

Overview Digital Commerce Distribution

Invigorate your B2C and B2B eCommerce gift card programmes


With our flexible and security-minded digital gifting and promotions platform, leading brands have everything they need to market, sell and distribute digital and physical gift cards across channels and devices.

eCommerce in action


The Cashstar B2C and B2B platform experience is a seamless one – without requiring an extensive technology lift on your part. We currently have over 400 client brands who benefit from using our platform to create great customer experiences.  

We would love to talk you through how Cashstar can revolutionise your gift card programme and show you a demo of the platform. 

Get in touch
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Promotions & the Power of Gift Cards report


As a partner that powers hundreds of promotions each year on behalf of its retail clients, Blackhawk Network understands the power of leveraging gift cards in promotions. We created this report to help you understand the compelling benefits and best ways of using promotions as part of your gift card programme. 

Download
Promotions & the Power of Gift Cards report

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  • B2C Features
  • B2B Features
B2C Features
Tailor your customers’ experiences
Create unique branded purchase and recipient experiences with a flexible platform and a dedicated support team.
Meet your customers where they are
Responsive design and real-time gifting capabilities allow you to bring exceptional gift card experiences to your consumers in all channels and on all devices—including web, mobile, social app, and messaging tools.
Drive sales with gift card promotions
Engage your customer base and increase revenue with highly configurable, fully automated gift card promotions.
Offer intuitive, advanced eCommerce features
Make it fast and easy for your customers to create, buy and send your eGift cards with a wide selection of payment options.
Insist upon a security-minded fraud solution
You need to ensure a great customer experience while still offering security-minded solutions. With our industry’s highest approval rates and fastest turnaround times, we can help.
Choose a solution that is proven at scale
Processing more than £1.5B in load annually, offering advanced security features and unparalleled uptime, our digital gifting and promotions platform is proven at scale with the world’s largest brands.
B2B Features
Scale up your B2B programme
Our platform allows you to manage all aspects of your B2B programme efficiently, giving you more time to work with buyers and grow sales.
Enjoy comprehensive B2B capabilities
We can help support all aspects of your B2B programme —from buyer registration and discount management through ordering, approval, payment and delivery.
Expect both flexibility and control
Manage your programme the way that is right for your brand. With highly flexible and configurable settings, you retain control over your buyers, brand standards, order workflows and user settings.
Make it easy to do business with you
With secure online ordering and payment, fully automated delivery, 24/7 access and both order and card-level tracking, buyers have everything they need to make you a preferred brand.
Fuel growth with promotions
Acquire new customers and deepen B2B buyer relationships by offering special programmes—including custom and co-branded cards—to one, some or all B2B buyers.
Trust our security-minded reliability
We can help protect your business from charge-back fraud and overuse through our sophisticated usage-pattern security monitoring.

Our unique gift cards


At Blackhawk Network, gift card solutions include many products and solutions that are exclusive to us. These innovations allow you to increase your revenue and expand your brand’s reach in new ways.
Learn more
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Ready to drive your business results?
We’re here to help.

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Our prepaid cards are issued by GVS Prepaid Ltd, an Electronic Money Institution authorised in the UK by the Financial Conduct Authority with Firm Reference number 900230. GVS Prepaid Ltd's company registration number is 09193070 and its registered office is at Westside, London Road, Hemel Hempstead, HP3 9TD.