Gift cards are loved

For a twelfth consecutive year, gift cards remain the most requested gift according to the National Retail Federation.² 

² The NRF 2018 Holiday Spending Survey was conducted by Prosper Insights & Analytics. The survey of 7,313 adult consumers was conducted October 1–11, 2018, and has a margin of error of plus or minus 1.2 percentage points. 

Gift cards grow loyalty

Our clients have seen increases in loyalty program participation after adding gift and eGift cards to their redemption catalogs. 

Gift cards encourage more spending

Last year, 61% of people we surveyed spent more—an average of $31.75 more—than the value of a gift card they received.³
 

^{3Blackhawk Network Consumer Gift Cards State of the Union, conducted by Murphy Research, March 2019.}