NAPCO eCommerce Research Report 2021

NAPCO Report Release

NAPCO Research, in conjunction with Blackhawk Network, have conducted a comprehensive State of the Nation evaluation of UK gift card e-commerce platforms to help merchants gain accurate insights into their performance.

This will be the first assessment for the UK market and provides benchmark data for retailers within their own areas as well as the larger industry. Enabling merchants to recognise and build on their strengths and improve upon their weaknesses, the report will also help to identify areas for development and differentiation.

This research evaluated 50 brands across more than 100 unique criteria, including:

  • Online consumer purchase and recipient experience of both digital and physical cards (e.g. payment and delivery options, ease of discoverability)
  • B2B e-commerce offerings
  • Personalisation options
  • The use of gift cards for marketing initiatives; innovation; and the post-purchase experience

To get your copy, simply complete the form opposite. The report will be delivered into your inbox straight away.


Whatever your gift card and eCommerce goals are for 2021, Blackhawk Network can help you achieve them. Our flexible and secure CashStar platform offers everything you need to market, sell and distribute your digital and physical gift cards, across multiple channels and devices.

Find out more about our Digital Commerce Products today.

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