NAPCO Research, in conjunction with Blackhawk Network, have conducted a comprehensive State of the Nation evaluation of the gift card programmes of 50 of the biggest UK retailers to help merchants gain accurate insights into their performance.
The gift card industry is growing and becoming more complex, presenting new challenges for retailers. While the market has developed rapidly, there are still many opportunities for the industry to better understand how their customers interact with gift cards and improve their experience. This UK specific report is designed to evaluate expected and emerging capabilities for merchants’ digital and physical gift card offerings through desktop e-commerce/digital, mobile website, mobile app, and brick-and-mortar stores, with a focus on the consumer and recipient experience, as well as the B2B buyer experience.
