Case Studies: Using Gift Cards in Promotions

Proven Gift Card Promotion Ideas

Promotions are a powerful tool that can drive sales and loyalty - especially in today’s working from home and social distancing era.

Consumers tell us that special offers help them decide where and what to buy1 and the right kind of discounts can even speed up purchase decisions2. Finding a great deal can also give more confidence to the shopper to try a new brand3.

Using gift cards in promotions can increase revenue, build loyalty and increase customer acquisition. 

They can also help increase app downloads and shift seasonal spending across the year. Gift cards are so effective that brands who don’t run gift card promotions miss out on an average of 37% annual revenue4.

That’s why we’ve put together these real-life examples into an eBook for you. Here’s what you’ll find inside:

  • Promotional examples based on business goals
  • Examples based on promotion type
  • Why gift cards promotions are so compelling

Request this eBook using the form opposite and we'll deliver it straight to your inbox.


Whatever your gift card and eCommerce goals are for 2021, Blackhawk Network can help you achieve them. Our flexible and secure CashStar platform offers everything you need to market, sell and distribute your digital and physical gift cards across multiple channels and devices.

Find out more about our Digital Commerce Products today.

1. RetailMeNot, “Incrementality Study,” Mar 2018

2. Forrester, “Turbocharging Strategic Promotions: When and Where Deals Matter,” Oct 2018

3. RetailMeNot, “Incrementality Study,” Mar 2018

4. CashStar data analysis

Please note – Due to our eCommerce platform’s recent launch in the UK, all promotional examples in this eBook were implemented by the US office of Blackhawk Network.


UK - Global BHN - Content Download