21 ways to grow your gift card programme

Blackhawk Network's 21 ways to grow your gift card programme


Now is the time to ensure you have a digital proposition and eCommerce solution that works for your business. 

Without a doubt, high street brands have faced one of their biggest ever challenges over the past 12 months. It’s clear that in this rapidly changing time, it’s become even more important to have a relevant gift card programme that helps your business to continue to engage with your current customer base, while extending your reach into new markets to increase customer acquisition.

Throughout the pandemic,gift card use has adapted to meet the needs of a new way of shopping. Here at Blackhawk Network, we have seen a 50% year-on-year increase in the use of eGifts and a 70% year-on-year growth in online sales. Alongside this, we observed a significant increase in online redemptions, and use of mobile payments. It has been predicted that by 2023, mobile payments will be the number one choice of payment option globally.

Throughout 2020 both physical and digital gift cards were increasingly used within the industry to support welfare and wellbeing initiatives. Key use cases such as the distribution of funds for the government’s free school meals programme, and supporting the vulnerable with essential food and clothing needs. There was also an increase in gift cards being used as compensation or appeasement – seen especially with travel companies – as they can give back large volumes of money, whilst ensuring the money paid out gets spent back in the business when a form of normality is resumed.

The fact is, a thriving gift card programme can be a real asset to your brand, causing it to stay agile, profitable, and focused.

We want to help you drive growth for 2021 – and beyond - by sharing our 21 ways to grow your gift card programme. Download our new infographic using the form on your right. 


Whatever your gift card and eCommerce goals are for 2021, Blackhawk Network can help you achieve them. Our flexible and secure CashStar platform offers everything you need to market, sell and distribute your digital and physical gift cards across multiple channels and devices.

Find out more about our Digital Commerce Products today.

Download our 21 ways to grow your gift card programme infographic