How to prepare your gift card programme for the holidays
Aug 17, 2023

How to optimise your gift card programme this festive season

Planning for Christmas is essential. Last year, 30% of annual sales from BHN partners (across EMEA), came in between November and December. Therefore, making the most of the Christmas rush, and planning your Christmas strategy early is key to success.

This comprehensive guide can work as a checklist to ensure you have the right strategies in place to optimise your gift card programme and achieve your target Christmas sales.