NAPCO eCommerce Infographic 2021


NAPCO Report Infographic


With the acceleration of multi-channel eCommerce due to the COVID-19 pandemic and the UK gift card market currently being worth £6.9 billion, it is more important now than ever before that retailers understand the importance of a well placed, optimised and secure online gift card programme. The right solution can extend your brand’s reach, build revenue and increase customer loyalty.*

In May this year, we launched our comprehensive report 2021 UK Merchant Gift Card E-Commerce Evaluation. The first of its kind for the UK market, the report evaluates 50 top brands across more than 100 key criteria to gain accurate insights into their eCommerce performance. These insights shine a light on what brands are doing well and what they could improve.

Retailers across various industries were assessed and scored on the eCommerce experience for physical and digital gift cards - from search to delivery - for B2B and B2C customers.

We’ve now put together a visual overview of the report in a simple, informative infographic showing you some of the report’s critical information, including;

  • The estimated gift card market growth over the next decade
  • The top 10 performers during the first three months of this year
  • The essential digital opportunities retailers need to be taking notice of right now

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*Whatever your gift card and eCommerce goals are for 2021 and beyond, Blackhawk Network can help you achieve them. Our flexible and secure digital gifting and promotions platform solution offers everything you need to market, sell and distribute your digital and physical gift cards across multiple channels and devices - without the need for any complex integrations.

Please find out more about our Digital Commerce Products today.

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