Blackhawk Network has the latest in global research to help you maximise the profitability of your promotions.
We reached out to a group of marketing, sales, product, and customer experience professionals around the world for a deep dive into the effectiveness of using reward-based promotions versus discounts in 2021.
In collaboration with Aberdeen Research, our global study sought to understand the objectives, effectiveness, and impact of reward-based promotions. The results are illustrated in the final report titled, Next-Generation Promotions: Foster Customer Engagement & Maximise Marketing Effectiveness.
Some of the key findings include:
-Companies that use reward-based promotions enjoy greater marketing effectiveness and profitability, as well as superior annual performance improvements.
-Improving sales lift and purchase frequency are top factors in choosing reward-based promotions.
-Reward-based promotions are best for driving a positive customer experience, generating brand loyalty, and increasing customer lifetime value.
Interested in learning more? Fill in the form to the right to download the full report.