NEW: Reward-based promotions foster effectiveness


Next-generation Promotions: Foster Customer Engagement and Maximise Marketing Effectiveness


Blackhawk Network has the latest in global research to help you maximise the profitability of your promotions.

We reached out to a group of marketing, sales, product, and customer experience professionals around the world for a deep dive into the effectiveness of using reward-based promotions versus discounts in 2021.

In collaboration with Aberdeen Research, our global study sought to understand the objectives, effectiveness, and impact of reward-based promotions. The results are illustrated in the final report titled, Next-Generation Promotions: Foster Customer Engagement & Maximise Marketing Effectiveness.

Some of the key findings include:

-Companies that use reward-based promotions enjoy greater marketing effectiveness and profitability, as well as superior annual performance improvements.

-Improving sales lift and purchase frequency are top factors in choosing reward-based promotions.

-Reward-based promotions are best for driving a positive customer experience, generating brand loyalty, and increasing customer lifetime value.


Interested in learning more? Fill in the form to the right to download the full report.

Download the full report now