NEW: Reward-based promotions foster effectiveness

Next-generation Promotions: Foster Customer Engagement and Maximise Marketing Effectiveness

Blackhawk Network has the latest in global research to help you maximise the profitability of your promotions.

We reached out to a group of marketing, sales, product, and customer experience professionals around the world for a deep dive into the effectiveness of using reward-based promotions versus discounts in 2021.

In collaboration with Aberdeen Research, our global study sought to understand the objectives, effectiveness, and impact of reward-based promotions. The results are illustrated in the final report titled, Next-Generation Promotions: Foster Customer Engagement & Maximise Marketing Effectiveness.

Some of the key findings include:

-Companies that use reward-based promotions enjoy greater marketing effectiveness and profitability, as well as superior annual performance improvements.

-Improving sales lift and purchase frequency are top factors in choosing reward-based promotions.

-Reward-based promotions are best for driving a positive customer experience, generating brand loyalty, and increasing customer lifetime value.

Interested in learning more? Fill in the form to the right to download the full report.

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