August 11, 2015
What Do Consumers Place In Their Mobile Wallets?
The How America Pays in 2015 shopper study conducted by Blackhawk Network reveals consumers are storing a variety of payment tools in their mobile wallets including debit cards, credit cards, and the widely adopted gift cards. Now a mainstream payment method, gift cards have been used by almost half of consumers in the last year. Additionally, eighty-seven percent of consumers surveyed think merchant-specific gift cards are convenient to use. The added benefit of storing gift cards in mobile wallets offer consumers a more convenient payment tool and an easier shopping experience.